Is MLM Harder Then You Thought?
Have you ever bought a piece of furniture from Swedish superstore IKEA? You should. They’re durable, practical, contemporary and stylish. They’re also quite affordable and have great resale value on Craigslist and at yard sales.
But there’s a bit of a catch. You have to build it from scratch. First, you have to lug it from the store, find your car in some labyrinthine mall parking lot and then carry it awkwardly from your car to inside your home.
And that’s the easy part.
Next, you’ve got to open up all the vacuum-sealed bags and make sure you have all the little parts. Are you sure you have enough of the three-quarter inch wood dowels? Now you have to build the darn thing. I hope you’re good with complicated pictures and spatial relations. You might want to brush up on your Swedish too. For those of you that aren’t quite Harry Handyman, putting everything together might take a great deal of time and patience. Eventually, though, you figure it out and have a nice piece of furniture to show for it.
The moral of the story is that though you got yourself a great piece of furniture, it ended being a little harder than you thought it would be. You actually had to invest some of your time and effort. It was worth it though, wasn’t it?
Many MLM companies make it seem as if all you have to do is show up (or even wake up) and you’ll be making six figures in just a few months.
If it were that easy, why would your parent company even need you, though? Surely your initiation fee is not enough to pay their bills.
The fact of the matter is that you still have to work. And work hard. Many MLM companies are hopeful that new recruits will have some early sales success to motivate them in their critical first months in the business This is so you overlook the “hey, this is hard work” component of the equation.
If you’re just getting started out in network marketing, you need to believe the hype and buy into the dream … To a certain extent. You need to be excited about your product so that you convey that enthusiasm to your potential customers. But be wary of company’s that promise to do all the work for you. If all you have to do is step in and make money, you need to ask your recruiter some tough questions. Look before you leap and know what you’re getting into before you start.
You and your IKEA bed will thank you later as you enjoy the deep slumber that comes from knowing that you are well on your way to a successful career in network marketing.
By David Gignilliat
Filed under All, Articles, Network Marketing
